Blog
Stay up to date with the latest marketing, sales and service tips.
Automating Intent Data Activation for Maximum ROI
Most Sales and marketing leaders know that intent data has the potential to enhance their strategies. These insights reveal which companies are actively searching for solutions, giving you the perfect opportunity to engage. But here’s the
Data Activation Demystified
Intent data has emerged as a game-changer for marketing and sales teams. These insights unlock a clear window into what potential customers are researching and which problems they’re trying to solve. But here’s the challenge—while gathering
Top 55 Buyer Intent Data Statistics
Intent data is transforming the way businesses approach lead generation, sales, and marketing. By uncovering in-market buyers and driving personalised outreach, it delivers actionable insights that translate into real results. Are you researching buyer intent or
How to Detect and Act on Intent Data Spikes for Better ROI
In B2B sales and marketing, timing is everything. While intent data provides a window into your prospects’ behaviours and interests, intent data spikes reveal when those prospects are most likely to take action. These are sudden
How to Use Intent Intensity to Prioritise Leads and Drive Conversions
Every lead is valuable, but not all leads are created equal. Some prospects are in the early stages of researching solutions, while others are ready to make a purchase. The challenge for businesses lies in identifying
How to Layer Multiple Sources of Intent Data for Smarter Engagement
Intent data is a crucial tool for businesses looking to identify the behaviours, interests, and priorities of prospects, and then engage them at the right moment with the right message. However, relying on a single source
20 Intent Signals You Should Be Tracking to Understand Buyer Behaviour
Understanding the signals that drive buyer intent is crucial for building an effective sales and marketing strategy. By capturing signals that reveal a prospect’s interest, intent data helps businesses engage with potential buyers at the right
How Multi-Source Intent Data Helps Identify and Engage High-Value Leads
Identifying and engaging potential customers is becoming increasingly complex. Buyers conduct extensive independent research, with 80% of the decision-making process completed before they engage with a sales representative. For businesses looking to connect with these buyers
How Zymplify’s Multi-Source Intent Data Drives Smarter Sales and Marketing Strategies
Finding and engaging the right prospects has always been a challenge for B2B companies, especially as buyer behaviour becomes increasingly complex. Intent data offers a powerful solution, helping businesses gain visibility into customer needs and interests